For the first time, the Hellenic Association of Brewers dedicates a day to Beer culture, hosting an event during the Horeca Expo in Athens
Date: Friday 08/02/19
Time: 14.30-19.00
Location: Hall 1, Beer & spirits stage/HORECA/Metropolitan expo
The event will bring to the stage, some of the most important experts and producers of the Greek market, aiming to present the latest trends and activities of the industry and introduce some of the most important Greek breweries and microbreweries to professionals of the Horeca industry.
PROGRAMME
Friday 08/02/19
Start of event
Part Α’ (14.30 – 15.30)
Short presentation of the Hellenic Association of Brewers (10’)
The history of beer: short animated video (5’)
Do’s and don’ts: Brewing and product disposal/ best practices (45’)
- The magic of brewing in breweries and microbreweries
- Safety and responsible drinking
- Trading and storage conditions
- Beer, nutrition and health
Short break 15.30-15.45 (15’)
Part Β’ (15.45 – 16.30)
Beer at the outlets (45’)
- Contemporary concepts of beer outlets abroad
Case studies, ideas and proposals of beer outlets that have put their mark in the international scene.
- Serving: showing some respect to the brewer’s effort
Is the perfect serving important? Beer experts and beer producers will reveal their secrets for the perfect serving and will answer to the questions of the audience.
- Putting together a beer list in a beer outlet
Bringing the world of beer to the outlets through a comprehensive beer list which will introduce consumers to the numerous types & flavors of beer.
Short break 16.30 – 16.40 (10’)
Part C’ (16.40 – 17.10)
Blind beer tasting (30’)
Mini contest with blind tasting of 5 different types of beer with the participation of the audience. Prizes to the winners.
Short break (10’)
Part D’ (17.20- 18.00)
Discussion with the member brewers and microbrewers of the Hellenic Association of Brewers (40’)
Local and international trends in the beer market – the future of beer
Part Ε’ (18.00 – 18.30)
Interactive game with the audience -QUIZ. Prizes to the winners. (30’)
End of event
* The event is addressed to the professionals of the Horeca industry
